About | The CRUX Dot Design

We cherish people, cultures, and spaces.
We think technology is a
great enabler and UX is pivotal to technology.
Ergo, TheCRUX.design

Crux /[ kruhks ]/noun

A vital, basic, decisive, or pivotal point
Strategic, insightful, & robust design partners

Our Approach

At the CRUX design, we believe in free and adaptive design thinking processes. Our grounding in scientific thinking helps us to challenge status quos, the business understanding helps us to feel accountable to realize visions.

Good design is useful, understandable, innovative, unobtrusive, honest, and long-lasting. We expand that definition to make design accountable and profitable. Our interest in creating significant impact gravitates us towards service design and systems thinking.

In a dynamic world, where invention and transformation are constant, we work with startups and enterprises alike in a wide range of industries. This keeps us on our toes, driving us to question, learn, and innovate constantly.

Capabilities

Whether you are just starting this transformation effort or midway through the process, we partner with the right skills as cohorts in this journey.

We personalize and adapt our approach to the business problem at hand.

UX Strategy

Experienetial Design

Design Ops

Digital Design

Design Research

Workshops

TheCRUX.Design Manifesto

Our manifesto is a reminder of who we are and what we are working on. These values determine our belief system and our approach, not only toward our work but also toward the people we impact.

We will always be driven by the curiosity of people.

We love the innate curiosity, playfulness, and creativity that people possess. It is what drives them towards exploring and interacting with technology. Because technology is fun.

We will put people above systems.

Human needs and human agency will always be at the core of what we do. We create systems and value for people and do not regard humans as just another ‘point of consideration’ in a bigger plan.

We will practice solution minimalism.

We will continue to focus on services and experiences and not material things. We will focus on conscious solutions.

We will be aware of technology.

We will be considerate of the opportunities technology affords us and its possible consequences. We will therefore think of end results before we act and not after. All systems we design will be considerate of material and energy flows.

We will be careful with language.

We will continue our search for more empathetic and human words than user and consumer. Words matter, and we will use language with care.

We will be considerate of complexity, time, and place.

We will accept things as complex when they are and not pretend they are simple. We will remain conscious of time and place, be considerate of both and their impact on people, your business, and the planet.

We cherish people, cultures, and spaces. We think technology is a great enabler and UX is pivotal to technology. Ergo, TheCRUX.design

Crux /[ kruhks ]/noun​

Our Approach

Capabilities

TheCRUX.Design Manifesto

Curious what TheCRUX.Design can do for you?

We cherish people, cultures, and spaces.
We think technology is a
great enabler and UX is pivotal to technology.
Ergo, TheCRUX.design

Crux /[ kruhks ]/noun